I helped the creatives find a way to present their idea for the Family Crest into a digestible piece of content. We wanted to make this concept come to life in the realest way possible, and finding real people, not actors, was crucial to this piece. I helped manage pre-production aspects by providing insights into how to organize questions for the talent to get the best results possible. In addition to producing the videos, I designed the lighting set up for the shoot and ran the set as the 1st AD.